April 2015
Intermediate to advanced
320 pages
4h 42m
English
As the experience economy takes hold, YouthNation is reshuffling the deck, moving the desire to own durable goods to the back burner. This reprioritization has sparked a revolution focused on simply accessing or renting items rather than purchasing them, including cars, electronics, tools, lodging, and even clothes. This trend stands to impact all of corporate America in a major way over the next few years and has already caused a massive disruption in the two segments where American households spend the majority of their income: automobiles and housing. The white picket fence in the burbs with a two-car garage vision of the American dream is being disrupted and transformed before our very eyes, and in record time.