Chapter 4. Month 2: Optimize Your Video

Americans conducted more than 2.9 billion "expanded search queries" on YouTube during January 2009. This makes optimizing your content for YouTube Search an important step to take before uploading your video. In this chapter, you will learn how to research keywords, how to optimize video for YouTube and the Web, and what to do when someone asks, "Have you tried searching under 'fruitless'?"

Chapter Contents:

  • What Is Video Optimization?

  • Week 1: Research Keywords

  • Week 2: Optimize Video for YouTube

  • Week 3: Optimize Video for the Web

  • Week 4: Think outside the Search Box

What Is Video Optimization?

Veteran marketers are often surprised to learn that YouTube accounts for more than 99 percent of all videos viewed at Google ...

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