Chapter 6. Month 4: Create a Channel

YouTube accounted for 79 percent of all U.S. visits to online video sites in February 2009. This means YouTube should be the center, but not the circumference, of your video marketing strategy. In this chapter, you will learn how to set up a basic YouTube channel, how to create and customize a brand channel, and how to distribute videos to other sites—although this may not stop some people from making comments like, "When I was a boy, I had to walk five miles through the snow to change the channel."

Chapter Contents:

  • Center vs. Circumference

  • Week 1: Set Up a YouTube Channel

  • Week 2: Create a YouTube Brand Channel

  • Week 3: Customize Your Brand Channel Page

  • Week 4: Distribute Your Videos to Other Sites

Center vs. Circumference ...

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