Chapter 10. Month 8: Trust but Verify YouTube Insight
Galileo once wrote, "Count what is countable, measure what is measurable. What is not measurable, make measurable." This is still controversial advice 400 years later. In this chapter, we will look at what is countable by YouTube Insight and what is measurable by TubeMogul and Visible Measures. We'll also look at other tools that make measurable what is not measurable by these tools. But we will need to continue explaining, "The chart, of course, is nonrepresentational," until currently available metrics get more robust.
Chapter Contents:
The Map Room
Week 1: Trust YouTube Insight
Week 2: Verify with TubeMogul
Week 3: Verify with Visible Measures
Week 4: Build an Integrated Trinity Platform
The Map ...
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