Chapter 12. Mysteries of Online Video Revealed

It took me eight months to write this book, and it's supposed to take you an hour a day for eight months to read. So I'm not surprised if you are saying, "Enough storyboarding. Let's shoot something." But, whether you learn by reading or learn by doing, you will quickly discover there's always more to learn. New developments at YouTube and continual changes in video marketing mean the mysteries of online video can never be revealed once and for all. In this final chapter, we will look at the right questions you need to continue asking in the days, weeks, and months ahead.

Chapter Contents:

  • Who Discovers, Watches, and Shares New Videos?

  • What Categories or Types of Video Do They Watch?

  • When Do They Discover ...

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