Foreword
- Who is Greg Jarboe?
- Why should you read his book?
- Why should you read this foreword?
I'll try to answer the first two but may not have a full justification for the third.
If you read Greg's first book, you know the answer to both questions. If you didn't, you missed out and maybe you're the target audience for this foreword.
I first met Greg in 1988 when we both worked at Ziff Davis, along with a few other folks and many others you'll meet in the following chapters. At the time, Greg made an impression on me with his obvious skills, interests, and passions—for marketing, learning, and teaching. (We'll leave his politics out for the purpose of this note.) He loved to market and talk about marketing. We were all learning faster than ...
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