11
A Quick Look at the Future
YouTube has changed dramatically over the last six years, and the rules of video marketing are now radically different too. Today, everyone involved in YouTube marketing feels like they're playing “Calvinball.” In this final chapter, we will take a quick look at what has changed at YouTube in just the past year, visit a destination for insight into the zeitgeist of the world's largest video site, identify the new rules of YouTube marketing, and learn how to shape the future of a forum for people that acts like a distribution platform. Finally, it will be time to say, “Enough storyboarding. Let's shoot something.”
- Chapter Contents:
- “It's Never the Same! It's Always Bizarre!”
- Look at What Has Changed in the Past ...
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