YouTube Channels For Dummies

Table of Contents

Introduction

About This Book

Foolish Assumptions

How This Book Is Organized

Part I: Getting Started with YouTube Channels

Part II: Making Good Videos and Not Making Bad Videos

Part III: Growing and Knowing Your Audience

Part IV: YouTube Channels Are Serious Business

Part V: The Part of Tens

Icons Used in This Book

Beyond the Book

Part I: Getting Started With YouTube Channels

Chapter 1: Making a Home on YouTube

The YouTube Phenomenon – Why You Need To Be on YouTube

Audience, audience, audience

Incorporating YouTube into your business and marketing plans

Becoming a star!

Going viral

Wasting lots and lots of time

Seeing What Makes a YouTube Channel Unique

Angling for subscriptions

Establishing your brand

Managing Channels for Fun and/or Profit

Creating content

Building an audience

Building a business

Monetization

Chapter 2: The Basics of YouTube

What You'll Find on YouTube

Managing your identity

Navigating the home page

Watching a video

Working with a YouTube Account

Getting an account

Logging on to your YouTube account

Creating a YouTube Channel

Verifying Your YouTube Channel

Setting Up a Custom Channel URL

Joining the YouTube Partner Program

Chapter 3: Building Your Channel from the Ground Up

Navigating Your Channel

The My Channel link

The Channel tabs

The My Subscriptions link

The History link

The Watch Later link

The Purchases link

The Playlist Section link

The Subscriptions Sections link

The Browse Channels link

The Manage Subscriptions link

Customizing and ...