Chapter 5

Making Plans Both Large and Small

In This Chapter

  • Mapping out your viewers' experience with your YouTube channel
  • Determining what content will best engage your audience
  • Understanding how and why scheduling is critical to channel success

YouTube is a truly massive online community with over 6 million hours of video watched each month, where millions of new subscribers are added each day, and where a significant proportion of subscribers (both new and old) not only engage with YouTube creators but also frequently take some sort of action while on YouTube, such as buying a product. With so much content to choose from, you need to be authentic, well organized, and consistently active for your channel to attract a growing fan base. Effective planning and a continual review against your goals is critical to success on YouTube. Fortunately, getting your plan together is straightforward, but your goals need to be measured and adjusted on an ongoing basis.

Proper planning is about looking at the big picture first and then working your way through the details in a methodical way. YouTube audiences know the difference between great channels and mediocre ones because the best ones are always well planned. Planning makes all your other YouTube and marketing activities more efficient. You may feel the need to rush out and produce some videos, but you'll be better served — and get better results — if you step back and think about how audiences, channels, and content all come together. ...

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