YouTube Channels For Dummies

Chapter 13

Expanding Your Audience through YouTube Advertising

In This Chapter

• Using advertising to reach a broader audience on YouTube
• Setting up and running a YouTube ad campaign
• Picking the right type of ad campaign
• Understanding the importance of earned metrics
• Adjusting ad campaigns to increase performance and clicks

Many channel managers often believe that after their channels are set up, their view counts are increasing, their subscriptions are growing, and engagement is up, they can then sit back and focus on making some content. Well, that's not exactly the case. You have another powerful resource in your tool chest that can potentially take your channel to the next level: It's advertising.

Now, before you close this book with a sigh, sure as sure can be that advertising is nothing more than a fancy way of throwing away money and annoying people, you'd better think again. YouTube advertising is highly effective because it allows you to reach a large part of your target audience who may not have discovered your channel and your content organically — without the help of advertising, in other words.

Unlike many types of advertising, well-run YouTube ad campaigns end up delivering not only views but also increased watch time and additional subscriber growth, both of which are great for your channel in YouTube's eyes. Why? Because effective YouTube advertising can help with discoverability, creating a virtuous cycle for your channel. A well-targeted ad campaign lets the ...