YouTube Channels For Dummies, 2nd Edition

YouTube Channels For Dummies, 2nd Edition

by Rob Ciampa, Theresa Go, Matt Ciampa, Rich Murphy
Released September 2020
Publisher(s): For Dummies
ISBN: 9781119688051

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Book description

Create a YouTube channel that draws subscribers with top-notch content 

YouTube has the eyes and ears of two billion monthly users. YouTube Channels for Dummies, 2nd Edition offers proven steps to attracting a chunk of those billions to your personal or business channel.  

This updated guide offers insight from a quartet of YouTube channel content creators, managers, marketers, and analysts as they share the secrets of creating great content, building an audience, and interacting with your viewers. The book includes information on: 

·         Setting up a channel 

·         Creating videos that attract viewers 

·         Putting together a video studio 

·         Editing your final product 

·         Reaching your target audience 

·         Interacting with your fans 

·         Building a profitable business 

·         Tips on copyright law 

Written for both the budding YouTube creator and the business professional seeking to boost their company’s profile on the popular social networking site, YouTube Channels for Dummies allows its readers to access the over two billion active YouTube users who log on each day. 

Learn how to create a channel, build a YouTube following, and get insight on content creation, planning, and marketing from established YouTube creators.  

Table of contents

  1. Cover
  2. Introduction
    1. About This Book
    2. Foolish Assumptions
    3. How This Book Is Organized
    4. Icons Used in This Book
    5. Beyond the Book
    6. Where to Go from Here
  3. Part 1: Getting Started with YouTube
    1. Chapter 1: Making a Home on YouTube
      1. The YouTube Phenomenon: Why You Need to Be on YouTube
      2. Seeing What Makes a YouTube Channel Unique
      3. Managing Channels for Fun and/or Profit
    2. Chapter 2: The Basics of YouTube
      1. What You’ll Find on YouTube
      2. Working with a YouTube Account
      3. Logging On to Your YouTube Account
      4. Creating a YouTube Channel
      5. Verifying Your YouTube Channel
      6. Setting Up a Custom Channel URL
      7. Joining the YouTube Partner Program
    3. Chapter 3: Building Your Channel from the Ground Up
      1. Navigating Your Channel
      2. Customizing and Branding Your Channel
      3. Managing Uploads
  4. Part 2: Making a Great YouTube Video
    1. Chapter 4: What Makes a Good Video a Good Video?
      1. Picking the Right Camera for Your Needs
      2. Knowing What Makes a Good Video
      3. Mastering the Genres in Your YouTube Videos
      4. Viral Videos versus Evergreen Content
    2. Chapter 5: Making Plans Both Large and Small
      1. Establishing Your Channel’s Mission
      2. Understanding Your Target Audience
      3. Defining Desired Actions
      4. Planning an Outstanding YouTube Channel
      5. Crafting a Content Strategy
      6. Programming for Success
      7. Planning Never Ends
    3. Chapter 6: Acquiring the Tools of the Trade
      1. Checking Out Your Camera Options
      2. Stabilizing the Shot
      3. Seeing Your Way with Light
      4. Capturing Sound
    4. Chapter 7: Putting It All Together to Capture Some Video
      1. Setting Up for a Shoot
      2. Shooting a Great-Looking Video
      3. Working with Voice
    5. Chapter 8: Fixing It in Post: The Edit
      1. Picking the Right Software Package
      2. Knowing Where to Get Started with Editing
      3. Editing Your Video
      4. Polishing Your Video
      5. Adding Music to Your Video
      6. Incorporating Voiceover and Sound Effects
      7. Exporting the Final Version
    6. Chapter 9: Preparing for Upload Day
      1. Preparing Your Channel for Uploads
      2. Tending to Video SEO Matters
      3. Uploading Your Video
      4. Publishing and Unpublishing Videos
  5. Part 3: Growing and Knowing Your Audience
    1. Chapter 10: Building Your Audience
      1. Developing a Community
      2. Understanding Subscribers and Their Value
      3. Managing Comments
      4. Configuring Community Settings
      5. Getting Viewers to Engage
      6. Capturing the Captioning Opportunity
      7. Producing Live Events
    2. Chapter 11: Knowing Your Audience
      1. Getting Started with YouTube Analytics
      2. Learning about Video Views
      3. Understanding Your Audience
      4. Optimizing Discoverability
      5. Making Sure Your Audience Is Engaged
      6. Imagining the Future of YouTube Analytics
  6. Part 4: YouTube Channels Are Serious Business
    1. Chapter 12: How and Why Businesses Use YouTube
      1. Understanding Video and Business
      2. Understanding Your YouTube Business Components
      3. Integrating YouTube with Other Campaigns
    2. Chapter 13: Expanding Your Audience with Google Ads
      1. Understanding YouTube Advertising
      2. Planning for Advertising
      3. Determining Your Ad Targets
      4. Navigating Google Ads
      5. Setting Up a YouTube Ad Campaign
      6. Creating a YouTube Ad
      7. Measuring Clicks and Results
      8. Optimizing Your Campaign
    3. Chapter 14: YouTube Monetization: How to Earn Money on YouTube
      1. Partnering with YouTube
      2. From Ads to AdSense
      3. Strikes
  7. Part 5: The Part of Tens
    1. Chapter 15: Ten Key Steps to Improving YouTube Search Results
      1. Updating Video Metadata
      2. Managing Video Titles
      3. Understanding Working Titles
      4. Optimizing Thumbnails for Viewer Session Time
      5. Managing Video Descriptions
      6. Adding Closed Captioning
      7. Handling Tags
      8. Refreshing Metadata
      9. Understanding Channel SEO
      10. Avoiding Misleading Metadata
    2. Chapter 16: Ten Things to Know About Copyright
      1. Remember Who Owns the Copyright
      2. Attribution Does Not Absolve a Copyright Violation
      3. Know the Consequences
      4. The Profit Motive Is Irrelevant
      5. Get Permission for Using Copyrighted Material
      6. Fair Use Is Complicated
      7. Don’t Let Copyright Issues on YouTube Lead to a Strikeout
      8. Wipe the Slate Clean
      9. YouTube’s Algorithms Are Good at Finding Copyright Infringements
      10. Copyright Is (Almost) Forever
  8. Index
  9. About the Author
  10. Advertisement Page
  11. Connect with Dummies
  12. End User License Agreement

Product information

  • Title: YouTube Channels For Dummies, 2nd Edition
  • Author(s): Rob Ciampa, Theresa Go, Matt Ciampa, Rich Murphy
  • Release date: September 2020
  • Publisher(s): For Dummies
  • ISBN: 9781119688051