Chapter 1
Making a Home on YouTube
IN THIS CHAPTER
Understanding the importance of being on YouTube
Becoming a viral video star
Making your channel unique
Producing video for fun and profit
YouTube is the new business-and-entertainment frontier, which means there’s as much excitement and creativity associated with creating and managing a YouTube channel these days as was the case during the early days of television, when the sky seemed the limit. YouTube — like television before it — is caught up in the same adventure that comes from defining its target audience as well as finding out what audiences are willing to watch.
For television, the adventurous nature of its early endeavors could be traced to the fact that TV was so new that audiences really didn’t know what they wanted. For YouTube, working in today’s market, it’s much more about meeting the diverse interests and needs of an audience that attracts more than a billion people from all over the planet.
Anyone who wants to show off their video prowess or share their vision with the world can hang a virtual shingle on YouTube ...
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