Chapter 11
Knowing Your Audience
IN THIS CHAPTER
Improving channel performance with YouTube Analytics
Gaining deeper community insights to keep your audience engaged
Diagnosing and evaluating channel, video, and audience issues
Imagine driving along in your car and suddenly your dashboard goes out: no lights, no gauges, no navigation. You can either pull over to the side of the road and call a tow truck or just keep driving. Whatever the decision, you’ll have a tougher time making it to your destination. As a YouTube channel manager driving down the video highway, you need a dashboard, too: That dashboard is YouTube Analytics.
YouTube Analytics is designed to help you uncover meaningful information about your audience, viewership, and engagement. If you’re working with YouTube creators and other online video personalities, chances are good that you’ll be prompted to provide some interesting reports about all the wonderful things happening with the YouTube channel. In some cases, though, you may have to deliver some not-so-good news: Maybe your audience and fan base just aren’t liking the new videos that are being uploaded to the channel. YouTube Analytics is there to help you figure ...
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