13Integrating Text Blogs and Video Blogs
In the previous chapter, you learned how to create a video blog (vlog); it’s relatively easy to use your YouTube videos as vlog posts. But a video blog is only part of your online marketing mix. A successful business needs to integrate text blogs, video blogs, and audio podcasts as well as other media components.
What role should a video blog play in your online marketing mix? That’s entirely up to you, of course, but you might want to follow some guidelines. Read on to learn more.
Communicating with Your Customers Online
Traditional advertising in print or on radio or television is a oneway communication. Your ad broadcasts your message to potential customers, but your customers have no way of communicating ...
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