YouTube Marketing For Dummies

Chapter 2

Using YouTube for Your Business

IN THIS CHAPTER

Breaking out your business challenges

Choosing a campaign type

Setting your budget

Creating a campaign brief

As a marketer, a common mistake is deciding that you need a YouTube strategy, but forgetting to target a business goal it should help deliver against. In this chapter, I walk you through mapping your business challenges, deciding a campaign type, and assigning your budget.

I also explain how to create a brief, a guiding document that ensures everyone is aligned on the task at hand, breaks out all the key components that the marketing campaign must address, and ultimately helps to ensure marketing success.

Capturing All Your Business Challenges

Every marketing campaign has one thing in common: the goal of delivering to a business challenge. That goal may mean creating an awareness of a new product, getting signups for a new service, or something else altogether.

YouTube has the potential to solve any number of these business challenges, so the first step is to capture all your challenges and pick the most important ...