Chapter 3
Targeting Your Audience
IN THIS CHAPTER
Creating a profile of your audience
Understanding the power of audience insights
Identifying unique actionable insights
Leveraging powerful insight tools
In this chapter, you discover the power of an audience insight to form an actionable base for your ad campaigns and content initiatives on YouTube. You find out how to use powerful research tools to uncover meaningful insights about your audience and ways to use those insights to influence the creative of your ad campaign or content strategy.
Creating a Picture of Your Target Audience
Before you get started, you need to have a deep understanding of who your marketing campaign will speak to. If you know your audience, you’ll be able to make choices that inform both the video creative you make and the media targeting options you select.
You can reach just about anyone on YouTube. Google and YouTube offer lots of tools to help learn about and target your audience, ensuring that you reach only the people you want to talk to. Taking some time to think through who you’d like to target ...
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