Chapter 7
Buying Paid Ad Media
IN THIS CHAPTER
Getting set up with Google Ads
Familiarizing yourself with the Google Ads interface
Setting up different campaign types
Exploring advanced customization features
The Google Ads solution is a comprehensive tool that you can use to create your video advertising campaigns. In this chapter, you master the interface and discover its powerful advanced features. Google Ads is your key to running your paid media campaigns to deliver against your business goals.
Getting to Know Google Ads
Google Ads is the name for Google’s complete advertising offering, which allows you to buy media and run advertising campaigns across Google, YouTube, and the Google Display Network, a network of millions of websites where your ads can appear. Although this deep and comprehensive tool allows for a lot of sophisticated targeting and customization options, it is easy to set up.
Google Ads is the new name for what used to be called Google AdWords, so you may ...
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