Chapter 11
Creating Video
IN THIS CHAPTER
Making equipment decisions
Planning your shoot in preproduction
Shooting video in the production phase
Editing your video in post-production
Exploring advanced video types
Creating great-looking videos yourself has never been easier as most people have a powerful camera in their pocket already. Whether you’re making ads or content, keeping a few considerations in mind can set you up for video production success.
In this chapter, I walk you through the gear you need and describe the decisions you need to make about the script and shots. I also cover shooting and editing the video, as well as what you need to do to polish it for publishing.
Gathering Your Gear
Gear refers to the hardware and equipment used to create your video. Before you hit record, take inventory of the gear you have access to. Thinking through some choices and potentially upgrading components of your gear with cost-effective options can make for a much better quality video ...
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