Chapter 17
Content Metrics That Matter
IN THIS CHAPTER
Exploring the rich reports of YouTube Analytics
Discovering why watch time is crucial
Encouraging engagement and interaction
Evolving and growing your content, audience, and channel
After you create and upload your videos to your channel, you can look at your reports to see what people are responding to. This data can help you develop ideas for your next videos so that you maximize your chance to grow your audience. Just like the data and reporting discussed in Chapter 16, some metrics matter more than others. Knowing the difference is key so that you can focus on growth.
In this chapter, I walk through the reporting features of your YouTube channel, help you determine which metrics are the ones you should pay the most attention to, and show you ways to improve and optimize your content efforts.
Getting to Know YouTube Analytics
The YouTube Creator Classic tool has a fully featured Analytics section, with lots of reports to help you understand how your video content is performing. Figure 17-1 shows the Overview page you see ...
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