Chapter 18
The Ten Biggest Mistakes People Make
IN THIS CHAPTER
Balancing doing too much versus too little
Solving for the people and the platform
Improving over time and not giving up
YouTube has so much to offer, and its potential to deliver to your marketing needs is limitless. Unfortunately, marketers tackling the channel often develop hasty approaches that aren’t thought through in an effort to just get started, or, worse, they overwhelm themselves with analysis-paralysis by trying to figure everything out before starting.
I’ve seen the same mistakes made time and again with clients of all sizes, and you can be forgiven for falling into the same traps. In this chapter, I list ten of the most common mistakes so that you can avoid making them.
Trying to Do Too Much
YouTube is a search engine, a community, an advertising platform, a content destination, a subscription service, and much more. It’s unlike any other digital platform, and it’s always evolving and changing. The result is that marketers can’t easily recognize YouTube as one thing or another, leading to confusion as to how to use it as a marketing channel.
Even the most expert of marketers can make the common mistake ...
Get YouTube Marketing For Dummies now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
