Chapter 19
The Ten Most Popular YouTubers
IN THIS CHAPTER
Getting to know the biggest YouTube stars
Discovering popular YouTubers’ reasons for success
Massively popular and equally wealthy, the top YouTubers rake in millions each year from their legions of fans, thanks to sharing in YouTube advertising revenue, partnership deals, merchandise, and more.
It’s surprising that videos showing someone playing a computer game or giving their dog a makeover can be so successful and lucrative, but these YouTubers have perfected the art of making the kind of video content that people like to watch. Don’t underestimate them. Their content may seem to be on the lighter side, but each of these personalities has developed a magic formula that combines their charisma, creative skills, and content into a money-making fame machine. In this chapter, I walk through ten of the top YouTubers and reveal how they got started finding a path to reach billions of people with the niche they’ve carved out for themselves.
In this list, I focus on the top YouTubers by subscriber count who are individuals either based in the United States or popular in the U.S. market. I exclude musicians like Ed Sheeran and Katy Perry, channels like 5-Minute Crafts, and companies like WWE and instead stick to YouTube personalities. ...
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