Chapter 2
24 Business Benefits of YouTube Marketing
The business benefits of a well-coordinated YouTube marketing plan shouldn’t be overlooked or glossed over. Maybe you’re an entrepreneur and you’re trying to decide if YouTube is worth your time and energy. Maybe you’re on a marketing team at your company and you need to convince your bosses that a YouTube strategy will work for your business. Whatever your reason for picking up this book, let’s look at the business reasons why you need a YouTube marketing plan.
But before we start, let me just mention what should be obvious: there is no bigger waste of time for busy executives than toiling toward vague social media goals with no clear link to business outcomes. For me and our business, if the ...
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