YouTube Marketing Power: How to Use Video to Find More Prospects, Launch Your Products, and Reach a Massive Audience

Chapter 4

There Are Only Two Reasons People Will Watch Your Video

I know; it seems like an overly simple statement, but it’s true. There are just two reasons people will watch your video. This actually holds true for any type of creative content you produce, whether it’s writing a book, conducting a webinar, painting a picture, or putting on a seminar. So before we talk about effective video-creation strategies, we need to understand the reasons why someone would take the time to watch your video. As a next step in your marketing plan, you need to adapt these reasons to your niche or industry and ask the following question: How could these apply to your prospects?

The Two Reasons People Will Watch Your Video

Let’s review the two reasons, and ...