Chapter 5
Defining Your Style
In this chapter, we’re going to discuss you and the role you play on YouTube. Don’t worry; we’ll get you on-screen in a way that works for you—and a way that also positions you well with your target audience. Of all the hurdles to effective YouTube marketing, getting the onscreen talent aspects figured out is probably the hardest assignment. Get it right, and the video views and subscriber growth will happen. Get it wrong, and your YouTube marketing efforts will stall.
Our Challenges at Liberty Jane Clothing
On February 13, 2008, we launched our first contest video on YouTube. It got over 7,000 video views and dozens of entries (video responses). (We’ll talk more about contests in upcoming chapters and explain how ...
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