Chapter 7
Partnering with Vloggers
In this chapter, we discuss the alternative video advertising approach known as experiential marketing. This form of advertising invites YouTube content creators and their audiences to have an up-close and personal experience with your product or brand. We’ll do a close-up with a massive charity, World Vision Australia, and see how it teamed up with vloggers (video bloggers) by taking them all the way to rural Zambia to witness the transformation of communities working to bring themselves out of poverty. We’ll see how that vlogging experience impacted the vloggers, their audiences, and the charity.
Instead of writing this chapter myself, I asked Richenda Vermuelen, the social media marketer who helped put together ...
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