Chapter 9

Mastering the Three Off-Camera Video Formats

In this chapter, we’re going to continue to walk through video styles and focus on the videos where you aren’t on camera. The off-camera form can be very enjoyable and stress-free, since it allows you to produce videos without feeling compelled to drop 20 pounds before you step in front of the camera.

Rather than obsessing over your own appearance, you can focus on how to make a high-quality video that will serve your prospects and customers effectively. While these video styles won’t work for every niche or industry, they are very flexible, and with some creativity, you can most likely figure out how to apply them in your context. Let’s review the three styles.

The Screen-Capture Video

Get YouTube Marketing Power: How to Use Video to Find More Prospects, Launch Your Products, and Reach a Massive Audience now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.