Chapter 10

YouTube Channel Setup and Best Practices

Your YouTube channel is an expression of your brand, just like your website or Facebook fan page. You get to decide how the graphic art, videos, and video titles all work together to establish your brand on YouTube. Your goal is to create a version of your brand on the platform that people will click with immediately and recognize as authentically you.

Fortunately, the YouTube team gives you a nice set of options to arrange things effectively. It is important to note that YouTube updated its channel format substantially in the spring of 2013, so if you’re not familiar with the new standards and layout options, this chapter will get you up to speed.

The One Channel Design Refresh

One of the primary ...

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