book

YouTube Marketing Power: How to Use Video to Find More Prospects, Launch Your Products, and Reach a Massive Audience

by Jason Miles

January 2014

Beginner

240 pages

5h 5m

English

McGraw-Hill

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A New Version of American Life
A New Marketing OptionA Challenge for BusinessesOur Journey on YouTubeOur Goals on YouTubeFinding Your Way to Business Benefits
Traffic to Your Website from YouTubeSocial Discovery on YouTubeSelling Goods and ServicesBrand BuildingConclusions

The Corporate ChallengesI’m That GuyWhy Entrepreneurs Have It EasierYour First Step Toward a Marketing PlanThere Are Only Three Possible Uses for YouTubeThe Most Common MistakeThe Second Most Com mon MistakeConclusions
The Two Reasons People Will Watch Your VideoAlways Capitalize on the Two ReasonsGood Ways to Capitalize on the Two ReasonsEffective Video Styles That Resonate with the Two Reasons
Our Challenges at Liberty Jane ClothingThe On-Screen PersonaCommon On-Screen PersonasClose Up with Rhett & Link
The System Is the Solution1. The Cheapest Way to Get Your Videos Done2. Someone on YourTeam3. The Friends and Family Approach4. The College Connection5. Interns6. The Contract Gig7. The Barter PartnerThree Setups
What is a Vlog?Experiential Marketing: A Form of Alternative AdvertisingWhat Does Experiential Marketing Look Like?World Vision VIoggers: An Experiential Marketing Case StudySome Comments from ViewersThe Vlogging Initiative ResultsThe VIoggers’ PerspectiveSuccess with VIoggers
The Anchorperson VideoThe Weatherperson VideoThe Hand Model Video
The Screen-Capture VideoThe Movie Trailer VideoThe Commercial VideoClose Up with My Froggy StuffPutting It All Together
The One Channel Design RefreshSetting Up Your Google and YouTube AccountsConfiguring Your New YouTube Channel EffectivelySetting Up the Channel Trailer VideoThe Four Navigation TabsFocusing on DiscoverabilityExploring the Banner HeaderWorking with PlaylistsConnecting Social AccountsYour Feed Is BornPutting It All Together
Upload Your First Video to YouTubeClose Up with Mindy McNight
Easily Found Shocking ExamplesIn the Land of the Blind, the One-Eyed Man Is KingOur Head-to-Head ComparisonSeven Smart Social Activities on YouTubeTroubleshooting Social Challenges
Your YouTube Theme ParkGet People Moving from One Attraction to the NextClose Up with RosannaPansino
But Will Your Prospects Make Videos?Could You Benefit from Entering a Contest?Complying with YouTube Contest GuidelinesOnly Use a Skills-Based ContestBasic Steps to a Good Contest
Four Advantages That Charities HaveYouTube—Your Best Donation of All TimeYour Basic OpportunitiesClose Up with the Potter’s House—ID. Jakes Ministries
The Facebook-Only ProblemThe Three MindsetsDestinations for Your Social Media TrafficNine Methods for Generating YouTube TrafficThe Options Never End
YouTube AnalyticsGoogle AnalyticsThird-Party Analytics—Social Blade18 Insights to Discover from Your Analytics
The Two Factors of a Good Advertising CampaignThe Six Places to Advertise on YouTubeAdvertising FormatsAdvertising in Other People’s Videos
The Three-Party Advertising StrategyYouTube Partner Program—How to Monetize Your VideosMonetization Setup StepsMaking Sponsored VideosAdvertising NetworksClose Up with Dan Weinstein at Collective Digital Studio
Four Challenges Every Marketer Faces

Content preview from YouTube Marketing Power: How to Use Video to Find More Prospects, Launch Your Products, and Reach a Massive Audience

Chapter 17 Driving Results via Analytics

If your YouTube efforts don’t drive clear and compelling business results, then you’re wasting your time. Sure, there’s a place for generally building your brand and creating a reputation, but most people would agree that one of the following actions is a top priority:

Driving traffic to your website