Chapter 19
Monetizing Your YouTube Work
The focus of this book has been on how to use YouTube to market your business, with the assumption that you have products or services to sell. Or in the case of nonprofits, that you have programs you need to promote. Fair enough. But it’s not the only way to approach YouTube.
People are making real money on YouTube simply by creating content around a specific niche or industry, building a great audience, and then running ads on their videos. On YouTube this advertising-based revenue pursuit is broadly referred to as “monetizing.” If you find yourself passionate about the art of making videos and you are knowledgeable about a specific niche or topic, then maybe you can go productless and make money by working ...
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