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YouTube by Michael Miller

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5. Creating Entertaining Videos

To create a successful promotional video, it has to be either informative, educational, or entertaining. We’ve already covered the first two types of videos, which leaves us with that last category—entertaining videos. This is, without a doubt, the most difficult type of video to pull off.

What exactly makes a video entertaining? And how do you go about creating an entertaining video? I’m not sure I have the answers to these questions (heck, I’m not sure there are definitive answers), but it’s certainly worth discussing—which we do next.

What’s Entertaining?

Informing and educating are important, and will draw a fair number of YouTube viewers if you do it right. But everybody likes to be entertained—which is ...

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