16Generating Revenues from Your YouTube Videos
By this point in reading this book, you’re no doubt convinced of the value of adding YouTube videos to your online marketing mix. But how, exactly, can you turn those videos into cash? How can you monetize the YouTube channel?
Of course, not all marketing activities have to result directly in sales; some activities exist purely to build or enhance the brand. You can generate revenues from your YouTube videos in a number of ways; we look at a few in this chapter.
Directly Selling Products and Services
Probably the most common way to realize the revenue-generating potential of a YouTube video is to use it to drive direct sales of your company’s products or services. The goal is to convert viewers ...
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