ABOUT THE TITLE . . .
8 Seconds
In 2015, Microsoft did a study on attention spans.1 The conclusion?
“You now have a shorter attention span than a goldfish . . . eight seconds.”2
Communication Secrets
Here’s what is not a secret: First, you’ve got to capture attention. Then, you’ve got to keep it.
The trick is how to do that. The trick is what this book’s about.
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