|CHAPTER 5|
Be Slightly Different
“His socks compelled one’s attention without losing one’s respect.”
Be the Lightbulb Guy
One day, I was presenting a workshop when, suddenly, a stranger walked in, unfolded a ladder, and climbed to the ceiling. He wasn’t trying to amuse us, he needed to fix a light.
Still, we couldn’t take our eyes off him. He was like a circus act.
What made him so compelling? Variety—he broke the routine of the workshop. Sure, we’d seen people fix lights before, but not that day. Plus, he had a ladder. Never underestimate the power of a good prop.
But then, after a few minutes, he was still doing the same thing and we lost interest.
In retrospect, he should have ditched the ladder and performed his feat ...
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