September 2006
Intermediate to advanced
192 pages
2h 37m
English
Content preview from ZAG: The Number-One Strategy of High-Performance BrandsBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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The Trouble With Advertising
Traditional advertising is in a death spiral. Media have splintered into smaller and smaller channels, so that it now costs too much to reach a large enough audience. But the root causes for the death spiral are twofold: 1) People don’t like one-way conversations, and 2) People don’t trust advertising. As a result, many are voting with their feet.
Traditional communication vehicles such as television commercials work best with intrusive, one-way selling messages. But since people now have a choice, they’re choosing to spend more time on the Web, where communication is more like a conversation than a sales pitch. They’re also listening more to their friends, in a return to the word-of-mouth culture that existed before ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.