September 2006
Intermediate to advanced
192 pages
2h 37m
English
Content preview from ZAG: The Number-One Strategy of High-Performance BrandsBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Checkpoint 5: Who Shares the Brandscape?
A brand doesn’t exist in a vacuum. The passion, purpose, and vision that drive a company may be virtually identical with those of competitors. You’ve probably seen the lists of core values that companies publish to help them define their cultures. When you look at these lists across an industry, they appear to be selected from a short list of about 12 virtues. Our company’s culture is (choose four): innovative, market-driven, customer-focused, ethical, responsive, collaborative, trusted, quality-minded, progressive, proactive, responsible, and optimistic.
While virtues like these are admirable, zagging requires that a company define itself by what makes it UNIQUE, not what makes it admirable. Here we need ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.