September 2006
Intermediate to advanced
192 pages
2h 37m
English
Content preview from ZAG: The Number-One Strategy of High-Performance BrandsBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Checkpoint 10: What Do They Call You?
It’s an ironic fact of marketing that a brand’s most valuable asset is often the one given the least attention—its name. Maybe this is because new products, services, and companies are often christened before marketing teams are in place. Maybe it’s because the founders believe it’s their entrepreneurial privilege to name their own children. Or maybe it’s because they aren’t aware of the widening costs of a poorly named brand, or the streamlining effects of a well-named one.
Let’s imagine a tale of two companies, both entering the highly competitive market for personal electronics. One is named Personal Media Devices, and the other is named Yubop.
The founders of Personal Media Devices are extremely pleased ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.