CHAPTER 3

Honor Purpose and Identity

To every thing there is a season, and a time to every purpose under the heaven.

—Ecclesiastes 3:1

Ecclesiastes reminds us that everything has a purpose, whether we realize it or not. Communication, especially business communication, intends to convey information that will help an organization and individuals perform their duties and hopefully prosper. Although most of us have encountered someone we swear communicates only to hear himself speak, that person too has a purpose for talking.

The problem here is that the purpose for many of us is buried. It’s covered up with all sorts of things we need to do and other thoughts. We often go through the motions, unaware of why we are really communicating. Remember ...

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