CHAPTER 4

Honor Your Goals

“Would you tell me, please, which way I ought to go from here?”

“That depends a good deal on where you want to get to.”

“I don’t much care where –”

“Then it doesn’t matter which way you go.”

– Lewis Carroll, Alice in Wonderland

Having goals in business communications seems one of those “well, duh” kind of ideas. Yet having goals also seems contrary to the Zen idea of living in the moment. The truth is that goals and Zen do coincide; once you have decided your focus and purpose, you need to decide what to do with them. Although just sitting and letting things be, watching the world go by, sounds enticing, it is not one of the steps to Enlightenment.

A great deal of process and thinking is involved in reaching Satori ...

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