CHAPTER 10

Honor the Positive

Our focus determines our reality.

—Qui-Gon Jinn, in Star Wars

Want to increase your life span by about four years, without having to exercise, quit smoking, or make any other life adjustments? You can do so by having a positive attitude, according to a study by Becca Leavy in a 2002 article in the Journal of Personality and Social Psychology.1

How does this concept play into the craft of business communication? It’s very simple: we have to rethink how we send our messages. Think for a moment: how many times a day do you hear the word no? Or variations of that word, such as can’t, won’t, couldn’t and so on? Probably lots. You probably use those words without truly even thinking about them, without realizing they are ...

Get Zen and the Art of Business Communication now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.