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Zennovation: An East-West Approach to Business Success by Mortimer R. Feinberg, PhD, Adam Taki, Tomio Taki

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Conclusion

Zennovation in Retrospect

When I began writing my father’s book, I had some knowledge of the financial operations of a handful of public companies. I had been reading many books, research reports, shareholder and partner letters, and Securities and Exchange Commission (SEC) filings to expand my knowledge base on how to invest and in what to invest. That research has proved quite meaningful to managing my own portfolio of public equities as well as offering some insight into my emotional reactions to financial gains and losses. However, none of that work prepared me to be an entrepreneur the way the experience of writing this book has. My father has been a tutor of sorts in helping me learn about day-to-day business operations.

I treated writing the book much like an academic pursuit. Researching my father’s life through one-on-one interviews offered me his approach to entrepreneurship, but I was also lucky enough to talk with other academics, business leaders, and psychologists. In tandem, these conversations opened my eyes to the art of entrepreneurship—I found the challenges and the thought processes behind company creation, branding, and marketing absolutely fascinating.

As early as high school, I enjoyed drawing, painting, and screen printing. My interests later expanded to include photography and video art. As a young student, I was fortunate enough to be in a handful of exhibitions, ranging from a small mom-and-pop ice cream store to an exhibition for young emerging ...

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