5ZERO TIME
WE LIVE IN A TIME in which there is never enough time. As the speed of business accelerates, we are becoming a click-and-go society. Impatience, instead of the exception, is now the norm. We no longer have the time—or the inclination—to wait. A recent management book encapsulated the customer expectations in the title: Free, Perfect, and Now.1
Operating in Net Time
The impact of the Internet cannot be underestimated in the changing attitudes about time in business. With a click we can travel around the world, gaining instant access to information and items for sale. We order an item and then wait for weeks for it to arrive. There is a time lag between our expectations and the ability of the company to deliver.
A company that can ...
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