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Zero Space by Frank Lekanne Deprez, Rene Tissen

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6ZERO VALUE GAP

HOW OFTEN DO products and services disappoint because they do not meet the customer’s expectations? How big is the gap between promise and result, expectation and reality? Is there a difference between what a customer wants and what a company thinks that customer wants?

The Dangerous Value Gap

This has always been a great concern for all manufacturers and service providers. But in a time when the window of opportunity has become so small, it becomes more crucial than ever. You only have one opportunity—and if you get it wrong, you won’t get another shot at it.

Any value gap threatens the very existence of a company. This is why so many companies invest enormously in getting to know their customers and understanding them. The ...

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