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17WHAT’S IN STORE?

SOME ORGANIZATIONS ARE ALREADY EVOLVING toward zero space. We see many companies working in zero time with zero matter, forming networks and communities, and enjoying the benefits of knowledge rather than owning it. This is inevitable. Zero space organizations offer the flexibility that is essential in the face of new—often unpredictable—circumstances. As windows of opportunity increasingly narrow, organizations will need to be able to adapt swiftly and anticipate the direction in which potential gain and success lie.

Yet although there are signs that some companies are moving into zero space, it would be inaccurate to suggest that all are moving in the same direction. Some are actually moving backwards, retracing their ...

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