CHAPTER 11

Managing Your Investors

Introduction

Think of finalizing your VC seed funding deal like a band signing a record contract. It’s a great achievement, a real cause for celebration and an exciting milestone on the road to stardom. But guess what? Now you have to actually go and sell millions of records!

Now that you are a start-up funded by professional investors, you, as the CEO, have a whole new class of stakeholders to manage—your VC investors.

Managing investors, their expectations, timelines, reporting, and providing updates, as well as seeking new funding from Series A focused investors, is often a fulltime job for many start-up CEOs or near to it. You will have been shocked by the amount of time it took to find, agree, and finalize ...

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