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Zero to 100,000: Social Media Tips and Tricks for Small Businesses by Dean Anthony Gratton, Sarah-Jayne Gratton

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2. The Changing Social Landscape of Communication

Social media finally allows your business to be placed in the kind of global spotlight that was, until now, dependent on huge financial outlay. There’s no denying that social media will be core to your business success, and not just for the marketing and PR departments either; it’s a driving force that will affect customer services, sales, and even future recruiting.

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Now for the Science Part

The whole history of business revolves around the premise of effective communication. In fact, our very language development may have come about as a need to barter or exchange with other humans. We are creative ...

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