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Zero to 100,000: Social Media Tips and Tricks for Small Businesses by Dean Anthony Gratton, Sarah-Jayne Gratton

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4. Facebook Pages: The Public Face of Your Brand

More than 175 million people use Facebook. If it were a country, it would be the sixth most populated country in the world.

—Mark Zuckerberg, creator and CEO of Facebook

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A Little History

Facebook was developed way back in early 2004 by Mark Zuckerberg, a sophomore at Harvard University. The name for Facebook, which he first introduced as the facebook.com, came from the publication handed out to new students at the start of the academic year to help them get to know each other and make new friends: the Facebook.

At first it was exclusively a Harvard site, a way for Zuckerberg and the other students ...

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