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Zero to 100,000: Social Media Tips and Tricks for Small Businesses by Dean Anthony Gratton, Sarah-Jayne Gratton

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5. LinkedIn: Adding Your Link to the Chain of Success

LinkedIn as a Rolodex is the tip of the iceberg. It can do so much more, at so little cost, if only people knew!

—emediawire.com

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A Little History

LinkedIn was founded in May 2003 by super-angel entrepreneur Reid Hoffman as a social networking site for professionals. Today, it has more than 90 million registered users in over 200 countries worldwide, with a new member joining every second and within excess of 47 million monthly visitors around the world.1

What’s It All About?

The primary purpose of LinkedIn is to allow registered users to maintain a list of contact details of people they know ...

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