6. YouTube: Your Brand Channel
We are in a YouTube society now.
—New York Times (2011)
A Little History
YouTube was founded by three former PayPal employees in 2005 and has never looked back! Based in San Bruno, California, it primarily showcases user-generated video content online, with registered users being able to upload an unlimited number of videos. YouTube was purchased by Google Inc. in 2006 for $1.6 billion, and the company now operates as a subsidiary of Google.
It’s Big
Whereas many of us think of YouTube as a great hosting site for the next big viral video sensations, savvy entrepreneurs use the true benefit of YouTube to market their ...
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