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Zero to 100,000: Social Media Tips and Tricks for Small Businesses by Dean Anthony Gratton, Sarah-Jayne Gratton

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6. YouTube: Your Brand Channel

We are in a YouTube society now.

—New York Times (2011)

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A Little History

YouTube was founded by three former PayPal employees in 2005 and has never looked back! Based in San Bruno, California, it primarily showcases user-generated video content online, with registered users being able to upload an unlimited number of videos. YouTube was purchased by Google Inc. in 2006 for $1.6 billion, and the company now operates as a subsidiary of Google.

It’s Big

Whereas many of us think of YouTube as a great hosting site for the next big viral video sensations, savvy entrepreneurs use the true benefit of YouTube to market their ...

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