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Zero to 100,000: Social Media Tips and Tricks for Small Businesses by Dean Anthony Gratton, Sarah-Jayne Gratton

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9. The Secrets to a Successful Blog

The most memorable blogs, business or otherwise, are written with soul and authenticity—in other words, those that are personal. You and your chosen blog team should all be passionate about your business, and this passion needs to consistently come across in your company blog posts.

Be a Font of Knowledge

Whatever the focus of your post, try to be as useful as humanly possible. By this, we mean that you should endeavor to create a resource for your particular field like no other out there. This doesn’t mean producing posts full of staid facts and figures, but ones that intelligently and concisely inform while keeping your readers entertained. Use your blog as an opportunity to create a resource that’s unique ...

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