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Zero to 100,000: Social Media Tips and Tricks for Small Businesses by Dean Anthony Gratton, Sarah-Jayne Gratton

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13. Step 4: Don’t Get Too Big for Your Social Media Boots!

As you become involved in the social media scene, you’ll almost certainly encounter what has been coined as social media narcissism. It’s derived from what is more commonly termed Narcissistic Personality Disorder (NPD) described by the psychiatrists’ Diagnostic and Statistical Manual of Mental Disorders (or DSM) as “a pervasive pattern of grandiosity, need for admiration, and a lack of empathy.”

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Narcissists (NPD people) have a “big personality” that is excessively preoccupied with personal adequacy, power, and prestige. Everyone has some need for attention, but NPD people are pathologically ...

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